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Quickies: 10 Readable Branding Books
I’m a skimmer. I love books that I can read in a day. Give me short and to the point– a list, a few illustrations and I’m good. Here are 10 quick reads that no branding library (or Kindle) should be...
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Super Brands Take On Social Media
Seems like the big guys are finally moving into the social mediasphere. Pringles, Proctor’s last major food brand, has blasted onto the multi + social media playing field with a new challenge for...
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Post-It Notes, The Original Twitter
Why does everyone feel the need to have an opinion about Twitter? Was it like this in China back in the day? Back when they invented paper, I mean. Were half the population going around saying that...
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Brand Builder: Perfect Pixels
Perfect Pixels Media Group is a digital media branding agency focused on creating brand significance through design, messaging and user experience. With clients like All Recipes, ING, Microsoft,...
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Personal Branding: Proceed With Caution
In the past, self-help management was about improving oneself. If you wanted to be more level-headed you took a meditation class; if you wanted to be a better designer, you studied Paul Rand, David...
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The New Age of Brand Loyalty
Brand loyalty has started to see new light through social media. This is a huge opportunity for consumers, brand managers and companies alike. The unique advantage that social media brings to the table...
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Brand Fail
Photo credit: Geekologie If you are in business, you are offering a product. Whether you’re selling sneakers or your accounting skills, your customers are shelling out money in return for whatever it...
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Brands With Balls: Taking Risks Pays Off
If you are a city dweller, market research firm Yankelovich estimates you will see up to 5,000 brand messages a day. How many of those will you remember? How many of them will actually impact you?...
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Vote Best Brands in 09: #openwebawards
If you haven’t heard the @mashable #openwebawards is gearing up. We at FYB are excited to see how the chips fall for the brands with balls and those that took big leaps and bounds with social media....
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Dirty Brand? Clean it up…
It’s a new year, so it’s time to think about taking a close look at your branding to make sure it’s still fresh and relevant. Now I know what you’re thinking. “Brock,” you say, “I’m too swamped with...
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FEEDing Time via Razorfish
We are stoked to share this past year’s FEED report (annual by Razorfish). This document is a solid tool and provides serious insight- chock full of useful information. FEED made it’s splash before...
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[Inter]Actions Speak Louder Than Ads
Brian Solis, PR 2.0 and Social Media superstar just posted an article on Mashable “Why Brands are Becoming Media“. Brian discusses how brands must stay consistent once a social object is chosen – and...
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Five Fantastic Facebook Branding Cover Pages
I’m a little late to the party, but not everyone has crossed over to the new Facebook Timeline, and I wanted to quickly highlight for you five brands that have embraced the new style and utilized it...
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Twitter Business: Identifying Your Branding Strategy
Building a branding strategy for Twitter involves more than just sticking a photo of yourself and your dog up and calling it a day (though it’s seriously tempting). I tend to be one of those silly...
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Location! Location! Social Branding Location!
It often surprises me the number of times I get told, “Well my website is branded. Isn’t that all I need?” Even if you have a logo and your website is branded with its colors and style, that’s just...
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